Skip to content
Bottles from the Morningside portfolio packed alongside camping gear for a trip outdoors

A small portfolio of spirits, made where they belong.

A tequila from Los Altos de Jalisco. A bourbon blended from Kentucky and Indiana whiskey. A gin that started in a Memphis backyard. Handcrafted, sustainably produced, and tied to the land each one came from.

Built with
intention.

Morningside Brands is a spirits company in Memphis, Tennessee. We build and grow distinctive brands with a clear point of view, a respect for craft, and a reason to exist beyond putting another bottle on the shelf.

That starts with the people behind what's in the bottle. We work with makers who know their craft deeply: a fifth-generation tequila family in Los Altos de Jalisco, distilleries in Kentucky and Indiana with generations of whiskey-making behind them, and two brothers who taught themselves to distill on a backyard still in Memphis.

The best brands are built deliberately. The liquid matters. How it's made matters. Where it comes from matters. And everything around it should be as considered as what's inside the bottle.

There's no formula for what belongs at Morningside — no required category, cause, or playbook. Just a high bar for quality, originality and authenticity, and the conviction that if we're going to build something, it should be worth building.

Alma del Jaguar label: 100% pure agave, made in Mexico

Alma del Jaguar

Additive-free tequila from Los Altos de Jalisco

Hand-bottled at NOM 1414 with Master Distiller Sergio Cruz and the Vivancos, a fifth-generation tequila family, alongside tequila academic Adam Fodor. Every batch blends two ferments: 80% natural wild yeast for depth, 20% French champagne yeast for sweetness.

The name means soul of the jaguar. It comes from wildlife photographer Rick Williams — uncle to one of our founders — who co-founded the Northern Jaguar Project and its reserve in Sonora, Mexico. The jaguar is the cause here, not the mascot.

Agave
100% blue weber
Distillery
NOM 1414, Los Altos de Jalisco
Ferment
80% wild yeast / 20% champagne yeast
Additives
None — certified additive-free
Launched
2023
Visit Alma del Jaguar
Duck Club bourbon and High Brass bottles side by side

Duck Club

Four-grain bourbon for the wetlands it's named after

Blended from whiskeys aged five to eight years across three Kentucky and Indiana distilleries with more than two centuries of combined history. The flagship pours at 92 proof around brown sugar and toasted oak; High Brass pushes the rye and cardamom forward at 110.

Co-founded with country artist Riley Green, whose life around waterfowl hunting shaped the brand from the first blend. In 2026 Duck Club became a three-year Proud Partner of Ducks Unlimited in the straight whiskey category.

Mash
Four grain
Age
5 to 8 years
Proof
92 flagship / 110 High Brass
Sourced
Three distilleries, Kentucky & Indiana
Available
Seven states, expanding nationally
Visit Duck Club
A Waymar gin serve over ice with lemon

Waymar

Gin that began on a backyard still in Memphis

Brothers Jack and Henry Perkins built a makeshift copper still behind their house on Waymar Drive, turned the kitchen into a lab, and spent a long stretch of trial and error before a bottle was worth handing to anyone else.

They call the result Revolutionary Libations: Old World distilling technique pointed somewhere more forward-looking, held to four ideas the brothers treat as constraints rather than copy — independence, tradition, inventiveness and adventure.

Base
Distilled corn spirit
Botanicals
All natural
Distilled
Memphis, Tennessee
Established
2022
Visit Waymar

Where the money goes.

Two of our brands carry a formal conservation partnership. Both protect a specific piece of ground, and both are named on the bottle so you can check our work.

Northern Jaguar Project

Northern Jaguar Project

Alma del Jaguar supports a 60,000-acre refuge in Sonora, Mexico — one of the largest privately managed reserves in the country, and home to the northernmost wild jaguars on the continent.

60,000 acres of habitat protected

Supported by Alma del Jaguar

Ducks Unlimited

Ducks Unlimited

Duck Club is a Proud Partner of Ducks Unlimited in the straight whiskey category, committed through a three-year agreement that funds the restoration of North American wetlands and the waterfowl that depend on them.

3 years committed as a Proud Partner

Supported by Duck Club Bourbon

How we build a brand.

We partner, we don't manufacture

Morningside doesn't own distilleries. We build alongside families and blenders with generations of practice behind them, and their names stay on the work.

We'll tell you what's in it

Certified additive-free tequila. All-natural botanicals. Age statements, proof points and NOM numbers we're willing to publish. If a detail changes how it tastes, it belongs on the label.

We back the places these brands come from

No brand here is required to carry a cause, and we don't invent one. But when the tie to a place is real, we commit to it for years — Alma del Jaguar with the Northern Jaguar Project, Duck Club with Ducks Unlimited.

Written about in

  • Forbes
  • Whisky Advocate
  • BevNET
  • Ducks Unlimited
  • Memphis Flyer

Get in touch.

Choose the kind of inquiry and the form routes it to the person who handles it. Everything you fill in comes through pre-written, so nobody has to chase you for the basics.

This opens your mail app with the message written and addressed to the right person.